Karina Seng, a Head of Transformation in Perth WA

Karina Seng

Head of Transformation, Perth
Level 28, 152-158 St Georges Terrace, Perth WA

Karina is the Head of Transformation for Shadforth

In this role, Karina is responsible for leading major projects and initiatives across Shadforth. She also manages the communications and change programs to ensure these align with our vision and strategic goals. Passionate about improving the client experience and innovation, Karina drives change by implementing digital solutions to support our Adviser’s relationships with clients.

Education and experience

Karina has over 15 years of experience in the financial services industry, and has spent most of this career at Shadforth. Before moving into a strategic leadership role, she was the Operations Manager for Western Australia. She developed her advice expertise as Head Associate Adviser, leading a team of Associate Advisers and Paraplanners. 

Karina holds a Bachelor of Commerce with majors in investment finance, corporate finance and banking. She has a Graduate Certificate in Financial Planning, a Graduate Diploma in Applied Finance and a Diploma in Leadership and Management.  She is undertaking a Master of Business Administration, specialising in project management and digital transformation.

Outside of work

Karina loves to spend time with her husband and young family. She has a passion for fitness and keeping herself in the best physical and mental health possible.