In a world that often celebrates speed and efficiency, a quiet revolution is taking place in the way people travel. It’s called slow travel, and it’s gaining popularity among seasoned travellers, curious explorers in their 40s and those approaching or enjoying retirement.

Whether you're planning a career break, a long-awaited sabbatical, or simply rethinking how you spend your holidays, slow travel offers something many of us crave: authenticity, connection and a deeper sense of fulfilment.

What Is slow travel?

Slow travel is about immersing yourself in a place, rather than rushing through it. It’s choosing to spend more time in fewer destinations, engaging with local culture and allowing the journey to unfold organically. A recent survey found 74% of travellers want recommendations from locals when travelling.¹

Instead of ticking off tourist attractions, slow travellers might:

• Live like a local in a small town in Portugal, shopping at markets and chatting with neighbours.

• Take a month-long road trip through New Zealand, stopping in quiet villages and national parks.

• Join a language or cooking class in Japan, learning traditions from the people who live them.

Why it appeals across generations

For those in their 40s, slow travel can be a refreshing counterbalance to busy careers and family life. It’s a chance to unplug, reflect and reconnect - with yourself and the world.

For pre-retirees and retirees, it’s a way to travel with purpose and ease, making the most of their time and energy without the stress of packed itineraries.

Across all ages, slow travel offers:

• Deeper cultural experiences

• Greater flexibility and spontaneity

• Opportunities for personal growth

• More sustainable and mindful tourism

Quick tours Vs immersive journeys

Quick tours can be exciting, but they often leave little room for genuine connection. You might see iconic landmarks but miss the stories behind them. You might visit a city but never truly feel its heartbeat.

Slow travel invites you to linger, listen, and learn. It’s about forming memories that aren’t just snapshots, but stories—ones you’ll tell for years to come.

Getting started with slow travel

You don’t need months off or a big budget to travel slowly. Here are a few ways to begin:

1. Pick one destination and stay longer - even a week can make a difference.
2. Choose local stays like guesthouses, farm stays or short-term rentals.
3. Plan fewer activities and leave space for spontaneity.
4. Engage with locals—ask questions, join community events or volunteer.
5. Travel off-season for quieter, more authentic experiences.

Slow travel isn’t just a trend - it’s a mindset. It’s about valuing depth over breadth and experiences over itineraries. Whether you’re 45 or 65, travelling solo or with loved ones, slow travel invites you to see the world not just as a tourist, but as a participant.

So next time you plan a trip, consider this: What might happen if you slowed down?